Creation Features – The Seglar Company Background

By embracing fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Seglar has found ways to keep its interlocking bricks inside the hands of millions. 2 weeks . model that other companies should follow, says McKee.

The government financial aid 1948, Ole Kirk Kristiansen and his workshop had just starting producing a selection of wooden toys and games. It was not before the following season that they developed using a new plastic-injection edges machine to generate plastic bricks, which in the near future gave all of them an advantage above their competition in the thriving post-war marketplace.

In 1949, they begun producing the bricks with studs with them to enable them to join together. This was a key version, making the bricks much more stable and sturdy. Later, in 1958, they built a major improvement with the release of what is known as the “stud and joining system”, which usually ensures that each Lego brick fits with any other stone. These two vital iterations will be why Seglar sets produced 40 years ago still interlock seamlessly with those developed today.

Over time, Lego includes kept their finger on the pulse of pop tradition by joining up with big-name franchises such as Star Wars and Harry Potter. It includes also embraced the community of adults which might be fans of the brand, known as AFOLs (Adult Fans of Lego), with a range of sets including the Back to the Long run DeLorean period machine and a set of feminine Nasa researchers.